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Teams raise money for the selected charities in the destination country and for other charities the teams choose, for example a charity local to their home town. Details of the chosen charities appear on each rally site.
It is also fine for you to get sponsorship to cover your costs from commercial sponsors, but anything you raise beyond your basic costs has to go to your chosen charity or handed over to the Go Help charity fund. In no way can any team profit from the event. Should a commercial sponsor come along and offer a big wedge of cash, you can only cover your costs and the rest has to go to your chosen charity. One idea is to get sponsors to pay for your petrol or your visas: let people donate by the litre of petrol on your website to buy miles on your trip.
The most important thing is that fundraising needs to be undertaken with clarity and openness to maintain public trust and confidence. This means that teams have to be 100% clear about whether money they are raising goes directly to the nominated charities, or towards covering the costs of the event.
You can see more information in the Institute of Fundraising codes of practice.
Read about why Gift Aid makes donations even bigger in the guide to tax effective giving.
